As usual, we begin with art – with the magic of Pompei, preserved for almost twenty centuries. In the year 79 aD, the lava from Vesuvio covered this town and its people. It took centuries for archaelogists to bring it back to its glory, which today is part of the UNESCO World Heritage. He lives in Montalcino; they call him “the vineyards whisperer”. He is a dreamer, a passionate winemaker who loves Brunello and Mozart. And from his vineyard, Mozart’s divine music spreads through the hills of Val d’Orcia. Speaking of dreamers, their success as businessmen all over the world stems from a vision, a dream that became true. Join us in the first portrait in a series of Italian entrepreneurs who made Italian beauty a household name in five continents.